It’s not often that a champion leaves the courts to enter a completely different field of excellence: that of well-being. Yet that’s exactly what Novak Djokovic is doing today, by becoming Aman’s very first Global Wellness Advisor, iconic luxury hotel brand. A collaboration as natural as it is obvious, given that the Serbian athlete embodies an inner discipline and quest for longevity that few others can claim. In 2024, Aman added a new dimension to its holistic approach to well-being by inviting Djokovic to co-create a series of original experiences. The aim? To offer guests transformative journeys that are as rigorous as they are profoundly human.
Longevity Pathways: Djokovic’s signature program
The fruit of this collaboration, the Longevity Pathways program embodies the meeting of two worlds of excellence. Designed with Djokovic’s direct involvement, it is based on an integrative detoxification protocol inspired by the champion’s lifestyle habits. Nutrition, movement, body care, breathing, sleep, emotional support… each stay is like a reset.
The program is deployed in seven of Aman’s most emblematic properties(Amanbagh in India, Amangiri in Utah, Aman Tokyo in Japan, Amanyara in the Turks and Caicos Islands, Aman New York, Aman Nai Lert Bangkok and Amanpuri in Thailand). Longevity Pathways adapts to every environment. Here, nothing is set in stone: each retreat is conceived as a singular experience, rooted in the soul of the place and shaped by the principles of well-being that have guided Novak Djokovic throughout his career.
Each stay is a complete immersion, combining targeted nutrition, physical practices (yoga, functional movement), therapeutic care and emotional support. There’s no dogma here, just a discreet demand, supported by the Aman heritage and Djokovic’s personal vision.
A shared vision
This partnership is not an image operation. It is based on shared values: rigor, authenticity and a refusal of superficiality. Djokovic, who has been practicing intermittent fasting, meditation and natural treatments for over a decade, is no neophyte when it comes to well-being. His approach is based on consistency and transmission.
Aman, for its part, continues to push the boundaries ofwellness hospitality, focusing on personalization, slowness and intention. This collaboration is in line with this approach.
Longevity Pathways: A new milestone for Djokovic
While he may be entering the final chapters of his career on the courts, Djokovic seems to be writing a new story at the same time. That of a man who now wishes to pass on. Not his records, but what has shaped him on a daily basis.
What if this is what true luxury is all about? Not accumulating, but learning to live better… for longer.
